There’s probably no automobile more familiar to drivers everywhere than the Toyota Corolla. Since its debut in Japan in 1966 (arriving in the U.S. market two years later), more than 30 million Corollas have been sold worldwide. Redesigned from the ground up for the 2009 model year, the 2011 Corolla represents a “refreshening” inside and out. Its global appeal remains enviably strong. In fact, the Corolla still holds the title of best-selling compact car in America today.**
Over the years, the Corolla has consistently delivered what it promises, driving the decisions of first-time buyers and repeat owners alike. “Dependability and quality are among the top reasons for buying a Corolla, as are fuel economy and value,” says Greg Thome, Toyota Division Communications Manager, Toyota Motor Sales, U.S.A. Some have been on the road for literally decades.
However, if you think you know the Corolla, you might be in for a few surprises. The 10th generation has a handsome new face, a sleeker body and some new features. Here are five things you need to know about one of the most popular cars in the world.
(**MotorIntelligence.com CY 2009 sales.)
Styling With an Italian Accent
Designed with input from styling studios in Turin, Italy, the 2011 Corolla has a more modern and more performance-oriented appearance. The A-pillar—on either side of the windshield—was moved forward and the C-pillar (between the rear doors and the back window) pushed rearward to create a sportier profile. There are also noticeable changes to the front bumper, radiator grille, lower grille, headlamps, front turn signals, trunk lid, rear license plate surround, rear combination lamp and rear bumper. Fresh designs for both the 15- and 16-inch wheels, plus two more color choices, accent Toyota’s contemporary design statement.
Inside, there’s a new seat color and pattern, while the combination gauge design has been changed to enhance clarity. The upper area of the instrument panel, as well as the door trim color, have received a makeover, and the Corolla S gets a sporty new steering wheel.
Smart Stop Technology Adds Another Safety Level
Already equipped, like every new Toyota is, with the acclaimed Toyota Star Safety System™—comprised of VehicleStabilityControl, Traction Control, Anti-lock Brake System, Electronic Brake-Force Distribution and Brake Assist—the 2011 Corolla gets another key safety feature. Smart Stop Technology automatically reduces engine power when the car’s brake and accelerator pedals are applied simultaneously under certain driving conditions. “[It] helps bring the vehicle to a controlled stop,” explains Thome, adding that Toyota is the first
volume manufacturer to feature this kind of brake override system as standard equipment.
“Toyota Care” Maintenance Program Has You Covered
Peace of mind comes standard with the 2011 Corolla. Included is a program called Toyota Care, which provides complimentary scheduled maintenance for a limited time.
Toyota Care includes oil and filter change, lubrication check of key chassis parts, tire rotation and multi-point inspection. It also features 24-hour roadside help for lockouts, flat tires, jump-starts and towing. Toyota is the first full-line brand to offer anything like Toyota Care, notes Thome. (With the purchase or lease of a new Toyota—excluding Scion—customers will be covered for normal factory scheduled service. Plan is two years or 25K miles, whichever comes first. The Toyota cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details or visit a participating Toyota dealer.)
Three Models to Choose From
The available models have been simplified and now include Corolla, LE and S. “This change lets us offer the right [model] to the consumer based on demand and feedback since the current-generation Corolla debuted in fall 2008,” Thome explains.
The Corolla grade features new 15-inch steel wheels with wheel covers; 15-inch tires; larger folding power mirrors; AM/FM/CD audio with MP3/WMA playback; 60/40 split folding rear seats and many other standard features. The popular LE model adds features like cruise control, remote keyless entry, power windows and tilt/telescope sport steering wheel. The sporty Corolla S grade adds newly designed 16-inch alloy wheels, front sport seats, rocker panels, spoilers and specially designed instrumentation.
Stand-alone options on the LE and S models include power moonroof, XM® satellite radio (with 90-day trial subscription) and Bluetooth® hands-free phone controls. A Premium Package for the LE adds 16-inch alloy wheels, fog lamps, power moonroof, six-speaker AM/FM/CD player, XM® and more.
Performance and Economy Still an Attractive Tandem
The 2011 Corolla carries over the 1.8-liter DOHC 4-cylinder engine, which produces 132 horsepower at 6,000 rpm and 128 lb-ft of torque at 4,400 rpm. Dual Variable Valve Timing with intelligence (VVT-i) helps optimize performance and fuel economy. The engine is paired with a 5-speed manual transmission (standard on Corolla and S models) or a 4-speed automatic (standard on the LE and optional on other models).
Because many drivers choose Corolla for its legendary fuel efficiency, Corolla achieves impressive estimated fuel economy figures: 34 MPG highway and 26 city with the 4-speed automatic.*
While the Corolla is now better than ever—inside and out—the core of what makes it so attractive to so many people hasn’t changed. “As the most popular car in the world over the last 45 years,” says Thome, “Corolla has appealed to people’s needs for excellent quality, comfort and durability, smart styling, convenience and spirited performance.” Indeed, that’s a combination that’s tough to top.
For more information, visit your local Toyota dealer or www.toyota.com/corolla.




